African urbanisation, its burgeoning middle class and young population are driving growth in consumer products on the continent. Unsurprisingly, the top performers are all food, beverage or tobacco companies, but personal care and home furnishings and equipment are starting to make a show.

Africa is now home to over a billion people and will account for a fifth of the world’s population by 2025. More and more Africans are entering the consumer class, with tens of millions emerging from poverty in recent years creating vast potential in the continent’s burgeoning consumer market. ALN’s legal experts help clients navigate the intricate and complex consumer protection environment.

We represent some of the largest producers, importers and distributors of consumer products on the continent.

Whether it is competition law, internet retailing or supply chain resilience ALN gives manufacturers, distributors and retailers the leading-edge to succeed in their existing markets and break into new ones.

Representative transactions include advising:

  1. Heineken

    In connection with a disputed termination of distribution agreements.

  2. Carlsberg Malawi

    In connection with their sale of shares by its major shareholder Carlsberg Breweries AS, of Denmark (Carlsberg Denmark) to BIH Brasseries Internationales Holdings, a member of the Castel Group of companies.

  3. Woolworths Holding Mauritius

    In connection with the acquisition of share capital of W-stores in Tanzania.

  1. Ajinomoto

    A leading Japanese food and ingredients maker, in connection with the acquisition of a stake a major processed foods manufacturer in 36 countries in Africa.

  2. Gaselia Group

    One of the largest beverage and packaging groups in West Africa, in connection with its expansion and upgrade programme in Ivory Coast, Senegal, Mali and Guinea.