Subscribe to our Newsletter to receive the latest updates on our content. By tapping the “Subscribe” button you will be redirected to subscription page. Subscription is free.
Over the past few years, the Nigerian creative sector has witnessed several moments of genius, instances that were neither staged nor planned, but born of perfect timing. In those brief, spontaneous bursts of creativity, a single word, phrase, image, or action can emerge and instantly resonate with people across different spheres, including the arts, fashion, sports, education, lifestyle, entertainment, advertising, religion, and social activism. It’s almost miraculous, one phrase, massive impact.
Who could forget “sapa”, now a nationwide socio-economic metaphor for being broke? Or Davido’s “e choke”, which has become a viral exclamation for something overwhelming, extremely impressive, or even surprising? or “No gree for anybody, which emerged as a rallying cry against economic hardship and oppression in Nigeria.
This is exactly what Young John achieved with a single line from his song ‘Big Big Things’. If anyone were to stroll across a room filled with GenZs and hum the six words: “big big things ni mo like…”, they would likely be met with the chorus response “ya ya ya”. That simple call-and-response shows the widespread acceptance the song “Big Big Things” by Young Jonn featuring Kizz Daniel and Seyi Vibez has gotten within the creative space. Dubbed a club banger, this song, and many others like it, often inspire themes that go on to influence product names, fashion labels, and rebranding strategies, while also shaping everyday slang across different social circles.
Much more than the title, which is visible to everyone, the real value of the song lies in the intellectual property inherent in the line “big big things ni mo like”. There have been instances when movie producers deny adapting book titles, even though their movie titles and plotlines bear a very striking resemblance to certain books.
Click here to download and read the full alert.
Should you have any questions regarding the information in this legal alert, please do not hesitate to contact Ayokunle Adetula.